How do I show up when people ask ChatGPT or Gemini?

It puts you inside the paragraph the assistant generates, not just on a list somewhere. When the engine composes "here are the best options," your name is in it. Generative Engine Optimization is the work of getting your business included in the answers generative AI assistants write, like ChatGPT, Gemini, Claude, and Grok.

Because generative engines do not pull one ranked page. They synthesize a recommendation from everything they trust about you across the web. That trust is entity trust, earned off your own site through consistent signals over time, not manufactured with on-page tricks. We make you legible and trusted to the models, so when they generate an answer about your category, you are part of it, and we are honest that it builds on a curve.

We make your business consistent and well sourced everywhere the models look: matching data across every listing, real reviews, and citations from sources they already trust. We tie your business to the topics you serve so the engines can place you in the right answers. Then we keep the signals current, because the models re-synthesize constantly and trust decays if you stop feeding it.

The same curve as the rest of the program. Early legibility wins in the first 30 days, compounding trust by 60, a readable trend by 90. We never promise a specific generated mention inside a fixed window, because the engines decide that at their own pace. We promise the work that makes it likely, measured the same way every time.