Custom build

Built from Zero.
For You.

Not a template with your name on it. A site designed from the ground up for your trade, your market, and your scope. For businesses whose requirements go beyond what a prebuilt tier can handle.

Pricing
Quoted after discovery.
We scope the project with you. You get a fixed number before committing to anything.
Start the conversation See prebuilt packages →

What custom means

From Zero, Not from a Template.

Every prebuilt tier starts from a template and applies it to your trade. Custom-build does not. The design begins at discovery: your services, your geography, your competitive position, your existing assets, your content volume. The site is built to that specific brief.

Custom-build is a different product class from Starter, Standard, and Pro. It is not a premium version of Pro. It is the option for scope that falls outside what a template-driven approach can handle well.

  • Bespoke design, not adapted from a template
  • Trade and market-specific from discovery through delivery
  • Handles complex service geography and multi-location structures
  • Site migrations from WordPress or other platforms
  • High content volume or complex page architecture
  • Premium positioning requirements
  • Fixed-price agreement before the build begins

Who it's for

When Standard and Pro Aren't Enough.

Custom-build is the right choice in a few specific situations. Not every business needs it. If you're unsure, use the configurator for Starter, Standard, or Pro. We'll tell you honestly if your scope warrants a custom conversation instead.

Complex service geography: multiple distinct service areas with different competitive dynamics, or a site that needs to perform in each one independently.

Existing site migration: you're on WordPress or another platform and need a clean migration rather than a replacement build. Redirect inventory, content audits, and structured handoff are part of the scope.

High content volume: dozens of service pages, location pages, or a content structure that a prebuilt template would bend out of shape to accommodate.

Premium positioning: the business operates in a market where the site itself is part of what justifies the price. The design needs to match the tier of the service.

How it works

Discovery. Scope. Fixed Price. Build.

  1. 01

    Start the conversation

    Send us a message. Tell us the basics: your trade, your market, what you're working with or replacing, and what you need the site to do.

  2. 02

    Discovery call

    A focused conversation to understand scope, complexity, content volume, redirect inventory if applicable, and what you're positioning against. We ask direct questions. You get direct answers.

  3. 03

    Scoped proposal

    We produce a written proposal with a fixed price, a clear scope, and a timeline. No ranges, no hourly estimates. A number you can decide on.

  4. 04

    Build and delivery

    Build begins when the agreement is signed and deposit is collected. Delivery timeline quoted in the proposal based on scope. You own everything on delivery.

Start here

Start the Conversation.

Not sure if your scope is a Pro build or a Custom-build? Ask. That's what the discovery step is for. We'll tell you straight. If your project fits Pro, we'll say so.

Start the conversation See Pro package →