Notes

Notes from
the Work.

We write when there is something worth writing about. What we learn building sites for local businesses, what we see in search and social that matters for small operators, what we get wrong and have to correct.

  • How to Get More Customers Without Paying for Ads

    The honest answer to getting more customers without more ad spend is not a better ad. It is owning a channel that brings customers to you, instead of renting attention that disappears the day you stop paying.

  • Why Does AI Recommend My Competitor and Not Me?

    If an AI assistant names your competitor and not you, it can find, verify, and trust their business more than yours. The 4 things that decide it, and where to start.

  • Is SEO Dead?

    SEO is not dead, but it is no longer the whole game. The honest difference between ranking on Google and being the business an AI assistant names, and how to tell where you stand.

  • What Is AEO (Answer Engine Optimization)?

    Answer Engine Optimization is the practice of getting your business cited and recommended by AI assistants like ChatGPT, Perplexity, and Google AI Overviews. Here is what it is and why it matters.